403 Episodes

  1. Too Many Brands? Exploring Oversaturation In The Outdoor Industry. Plus: Here Come The Tariffs & The 'Contract To Grow' Strategy

    Published: 12/2/2024

  2. Adventure Entertainment: The Biggest Outdoor Media Company You Haven't Heard Of

    Published: 11/29/2024

  3. A French Revolution? Millet Mountain Eyes U.S. Specialty Shops! Plus: The WI Paddler Who Faked His Own Death

    Published: 11/27/2024

  4. The Running Event/Switchback Reaction Show! Plus: Is REI Back?!

    Published: 11/25/2024

  5. The Persistent Gender Gap in How We Cover Outdoor Adventure

    Published: 11/20/2024

  6. YETI's Strategy: Unpacking Why Mystery Ranch is Getting the Axe

    Published: 11/18/2024

  7. Why Brand 'Recommerce' Is Important To The Future Of The Outdoor Industry

    Published: 11/15/2024

  8. YETI to Sunset Mystery Ranch, REI's New CMO & Shackleton in 3D!

    Published: 11/13/2024

  9. Polartec's Shed Less Fleece: Fabric Innovation Or Greenwashing?

    Published: 11/11/2024

  10. Brand Updates & Other Insights with the Outdoor Industry's Consigliere

    Published: 11/8/2024

  11. Climate Change Claims French Ski Resort, Congress Gets Graded & Gravel Bikes Get Bouncier

    Published: 11/6/2024

  12. HeyDude: A $2.5 Billion Footwear Fumble? Plus: prAna Is Channeling The Gap & Vans Gets Technical

    Published: 11/4/2024

  13. A New Outdoor Brand For The "New Woman In The Outdoors"

    Published: 11/1/2024

  14. Friday the 13th: The 2024 Halloween Special!

    Published: 10/30/2024

  15. Marmot: From Outdoor Pioneer to Zombie Brand? Plus: Dick's Closes Public Lands & Hoka Keeps Growing

    Published: 10/28/2024

  16. Is The Outdoor Industry Leading When It Comes To Sustainability? Plus: This Week In Greenwashing!

    Published: 10/25/2024

  17. The Jail Time FKT, The Most Famous Foot On Mt. Everest & Pickleball Corner!

    Published: 10/23/2024

  18. Vasque's Downfall: A Cautionary Tale For Outdoor Brands

    Published: 10/21/2024

  19. Grassroots Outdoor Alliance President Talks Outdoor Specialty Retail

    Published: 10/16/2024

  20. The OIA Teams Up with Switchback

    Published: 10/14/2024

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Tired of the same old outdoor narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of outdoor culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real. So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.