The JM Buzz

84 Episodes

1. How Subscription Companies Can Avoid "Box Fatigue"

   Published: 3/30/2023
2. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

   Published: 3/23/2023
3. Can You Trust Doctors' Yelp Ratings?

   Published: 3/16/2023
4. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

   Published: 3/9/2023
5. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

   Published: 3/2/2023
6. Three Simple Ways to Encourage App Adoption

   Published: 2/23/2023
7. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

   Published: 2/16/2023
8. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Published: 2/9/2023
9. Sell More to a Customer by Treating Other People and Property Considerately

   Published: 2/2/2023
10. How to Mitigate the Effects of Insider Selling

    Published: 1/26/2023
11. How Voice Technology Influences What We Reveal About Ourselves

    Published: 1/19/2023
12. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

    Published: 1/12/2023
13. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

    Published: 12/15/2022
14. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

    Published: 12/8/2022
15. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Published: 12/1/2022
16. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

    Published: 11/17/2022
17. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Published: 11/10/2022
18. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Published: 11/3/2022
19. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Published: 10/13/2022
20. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Published: 10/6/2022