1965 and the Dawn of the Second Season

TVC 691.2: Harry Castleman and Walter J. Podrazik, co-authors of Watching TV: American Television Season by Season, talk to Ed about the 1965-1966 television season, a landmark year that not only saw the premiere of many series that are still considered classics (including Get Smart, I Dream of Jeannie, Green Acres, and The FBI), but the start of the now-common network practice of midseason replacements—a phenomenon that came about by accident. Other topics this segment include why network TV schedules used to always begin in September; and the evolution of single sponsor shows during the first decade of network to the now-standard practice of participating sponsors. Watching TV: Revised Fourth Edition is available wherever books are sold through Syracuse University Press.