EvolveTogether - Do Good Every Day

I had the pleasure of sitting down with Cynthia Sakai, Founder & CEO of EvolveTogether, and this conversation was both inspiring and deeply human.  Cynthia shared how her journey from jewelry design to launching a wellness-focused essentials brand began during the pandemic's chaos.  What started with masks for frontline workers quickly grew into a mission-driven company rooted in connection, intentional design, and products that make people feel truly cared for. What struck me most is how much thought Cynthia puts into every detail—whether it’s the clean formulations, sustainable packaging, or even the way a soap fits in your hand. She’s not just building products; she’s building trust and raising expectations for what consumers deserve.  Here are a few highlights from our conversation: * How a background in jewelry design shaped Cynthia’s meticulous attention to detail   * The origin story of EvolveTogether and why masks were just the beginning   * Why the brand’s ethos is about being “for humans,” not just for consumers   * The importance of industrial design in making daily essentials feel seamless   * Lessons on trusting your gut and staying rooted in your “why” as a founder   Join me, Ramon Vela, as I listen to this episode and hear how Cynthia is reshaping everyday essentials into products worth buying and a brand worth supporting.   For more on EvolveTogether, visit: https://evolvetogether.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.