Episode 425 | How to Launch a Product Into a Mature Market

Show NotesIn this episode of Startups For The Rest Of Us, Rob and Mike talk about how to launch a product into a mature market. They give a definition of what a mature market is, list some examples of established players in different markets, discuss how to tell if you should enter a particular market and how to execute on it.Items mentioned in this episode: Salesforce HubSpot Stripe Level Gusto Drip Superhuman TranscriptRob: In this episode of Startups For the Rest of Us, Mike and I discuss how to launch a product into a mature market. This is Startups For the Rest of Us episode 425. Welcome to Startups For the Rest of Us, the podcast that helps developers, designers, and entrepreneurs to be awesome at building, launching, and growing software products. Weather you've built your first product or you're just thinking about it. I'm Rob.Mike: And I'm Mike.Rob: We're here to share our experiences to help you avoid the same mistakes we've made....Read more... »Click the icon below to listen.