Celsius & Pepsi: A $585 Million Energy Drink Deal

Celsius stock surged after PepsiCo invested $585 million, boosting its stake to 11% and making Celsius its primary energy drink partner. Celsius gains control of Rockstar Energy in the US and Canada, while Alani Nu leverages PepsiCo's distribution network. Despite an initial jump, Celsius shares settled, reflecting a focus on long-term potential amidst cooling inflation and anticipation of Federal Reserve interest rate cuts. With high volatility and a significant year-to-date increase, Celsius is a stock to watch. Hosted on Acast. See acast.com/privacy for more information.