The Real Purpose of Hotel Benchmarking - Amanda Hite, STR

In this episode, STR President Amanda Hite shares why benchmarking still matters in a hospitality market that feels like it changes every month. Recorded at the 2025 Hotel Data Conference, this conversation explores the “golden rule” of benchmarking, why consistency matters more than the specific numbers, and how hotel leaders can grow market share even when overall demand is flat. You’ll hear how to cut through the noise of rapid change, focus on what you can control, and use performance dat...