Protecting Margins in the Profitability Squeeze of 2025 - Amanda Hite, STR

In this episode, STR President Amanda Hite joins us to discuss the profitability pressures shaping hospitality in 2025, and what leaders can do about them. She explains why margins are shrinking despite strong demand, from ADR lagging behind inflation to rising labor costs, PIPs, and debt service challenges. Amanda also shares how STR’s new tools and global benchmarking capabilities are helping owners, operators, and brands align on data, make faster decisions, and protect the bottom line. Th...