The Fractional CFO for E-Commerce: Building UpCounting with Abir Syed

In this episode of Founders Future, with host Ammar Elm, we are joined by Abir Syed, CPA and co-founder of UpCounting. Abir shares his unique journey from being a VP of Finance at a well-funded startup to unexpectedly taking over an e-commerce brand, where he fell in love with the industry. This experience revealed a significant gap in the market: e-commerce brands require sophisticated, rapid financial data, but most accountants lack the specific e-commerce savvy to provide it. This discover...