The Authenticity Advantage: How Adam Bates Scaled AB Fit with Heart

In this episode of Founders Future, with host Olivia Sammons, we sit down with Adam Bates, the pioneering founder of AB Fit. Adam shares his incredible journey from a fitness-obsessed office worker to becoming one of the UK's first online coaches, catapulted into the spotlight by a transformative feature in Men's Health magazine. He opens up about the pivotal moment a personal crisis led to a near-fatal car accident, which fundamentally reshaped his philosophy from chasing physical transforma...