Inside the $3.5 billion sale of the Pokemon Go phenomenon

Pokemon is one of the ten most valuable licenced brands in the world - and in 2016 it got a major boost with the launch of Pokemon Go, an augmented reality game that took the globe by storm.Fear & Greed's Michael Thompson and Stefan Von Imhof from alts.co take a look at the Pokemon phenomenon - how a humble black and white Nintendo game exploded into TV and film, trading cards, merchandise and a mobile game that sold last month for billions and generated a stack of controversy along the way.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.