Why Profitability is Your Business Owner's North Star

"Revenue without profit is just busy work."In this episode of the Business Coaching Success Podcast, BJ O'Neal delivers a powerful message for coaches and business owners alike: profitability isn’t just a number—it’s the compass for long-term success. Diving deep into the most common traps entrepreneurs fall into, BJ explains how mistaking revenue for profit, getting stuck in operations, and ignoring financial clarity are blocking true growth.🔑 Key Insights on Circle:Why revenue ≠ profit, and how that misunderstanding can stall growthThe danger of the operational trap in coaching businessesHow to shift to a profit-first mindset as a strategic advantageThe role of financial security in surviving crisesSimple frameworks to help clients focus on profitability