Should I Niche?

Business Coaching Success - A podcast by BJ O'Neal - Tuesdays

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As a coach, you're likely no stranger to the idea of niching down. But have you ever stopped to consider whether it's really the right choice for you?


In my latest podcast episode, I explore the importance of understanding your purpose and income goals before deciding on a niche. I also discuss the benefits and risks of niching, and provide guidance on how to determine if it's the right choice for you.


Here are the key takeaways:

  • Consider what you truly want from coaching

  • Income and purpose are key factors in coaching

  • Niche down for faster growth and referrals

  • Risks exist in niching too early without direction

  • Experience in an industry can guide your niche

  • Passion for a subject can justify niching

  • Don't overthink niching; focus on helping others

  • Business fundamentals apply across all industries

  • Coaching can be successful without a specific niche


If you're considering niching down, or just want to learn more about how to grow your coaching practice, I encourage you to listen to this episode.