OTS 319: True Social Selling - Brynne Tillman

Today’s guest is known as the LinkedIn Whisperer. An experienced sales trainer, she has extensive knowledge of traditional sales techniques and has adapted them for LinkedIn. As CEO of Social Sales Link, she guides professionals to establish themselves as a thought leader with a subject matter expert brand. She helps them find and engage their target market by leveraging clients and networking partners for warm introductions to qualified buyers. She is the co-host of the Making Sales Social podcast and author of “The LinkedIn Sales Playbook: A Tactical Guide to Social Selling.” Please join me in welcoming Brynne Tillman. In this episode, we discuss the following: her thoughts on leadership: “Leadership is leading a group of people from a business perspective, a family perspective, etc.” She selected to go into training because she didn’t want to be a leader. All of the things she wanted to be when she grew up. “Who wouldn’t want to be a dolphin trainer?” Why she enjoys running her business by allowing someone else to run it for her. When she officially became a salesperson. Her desire to be valuable and helps others rather than make sales. The difference between actual social selling and ‘connect and spam’ selling. Her start in banking and how that led to launching a training company. How one can feel entrepreneurial while working in sales. How she landed a contract with Aramark by using a shared connection on LinkedIn, by leveraging the same tool she wanted to teach them. That led to being introduced to someone at Comcast, who also became a client. Her definition of social selling. QUICK TIP! 85% of your LinkedIn connections are weak ties. How she nurtures and sustains her network, including the weaker ties and connections. What she’s looking forward to in the year ahead. Listen, subscribe and read show notes at www.OnTheSchmooze.com Learn more about your ad choices. Visit megaphone.fm/adchoices