AP56 - Business Value (Who, What, When, Why, & How)

Are you a Product Manager or Owner who needs a metric separate from Velocity that better represents value delivered to the customer? Well then, this episode is for you! In this episode, we discuss Business Value - what is it, how to use it, why to use it, when to use it, and who assigns it. 0:00 Topic Intro - Business Value 1:22 A Different Kind of Metric 4:28 Business Value = 0 10:15 Jira-Related Example 11:41 Who Assigns Business Value? 14:47 Communicating Why 17:18 Involving Others...