AA153 - "I" Know What the Customer Needs

In agile software development, everyone loves to say they know what the customer needs... but who do you really need to listen to, and what are they really saying? This podcast explores the different roles and their interpretations of "customer needs", from product managers to founders to the actual customer! 0:00 Topic Intro: It's What the Customer Needs 0:33 When the Product Manager or Owner Tells You 1:57 Jumping to Solutions (vs Exploring Problems) 6:43 "The Customer Said" Defens...